About Branding Transformation, Inc.

Aligning growth‑minded brands with the excellence of their leadership.

Branding Transformation, Inc. is led by Regina Rogers‑Ellison, and we help growth‑driven business owners elevate their brands and websites with our proprietary 360° Brand Alignment Strategy©. Branding Transformation, Inc. is a brand strategy, website design, and business coaching studio that partners with accomplished business owners and growth‑minded entrepreneurs to create aligned brands and high‑converting websites using our 360° Brand Alignment Strategy©. When your brand, website, and leadership are in sync, you show up online with confidence, attract better‑fit clients, and grow on purpose – not by accident.

View client results below

Meet Regina Rogers-Ellison

Regina Rogers‑Ellison is the Founder and CEO of Branding Transformation, Inc., Brand Strategist, Certified Web Designer, and Certified Professional Business and Life Coach. She draws on 20+ years of consulting with service‑based businesses to create strategies that connect brand clarity, online presence, and day‑to‑day operations. Through the 360° Brand Alignment Strategy©, Regina partners with clients to move beyond “pretty visuals” into practical, revenue‑focused brand and website decisions that support sustainable growth.

Read how clients apply the 360° Brand Alignment Strategy© in real projects ↓

Premium Brand & Website Services

Every engagement begins with a complimentary 360° Brand Discovery Call, then continues with focused strategy and full implementation for clients ready to invest in a premium brand presence.

360° Brand Discovery Call (complimentary)

A focused call to clarify where your brand stands today, identify gaps in your online presence, and explore whether our services are the right fit. You will leave with greater clarity, next‑step recommendations, and – if we are aligned – a suggested path into our 360° Brand Blueprint Strategy Intensive or 360° Brand Transformation Implementation.

360° Brand Blueprint Strategy Intensive

A deep‑dive strategy intensive that maps out your brand positioning, messaging, and website structure so you know exactly what to say, how to say it, and how your site should work. Clients typically invest in the mid three‑figures for this focused engagement, gaining a clear, actionable blueprint they can implement with us or their existing team.

360° Brand Transformation Implementation

A comprehensive, done‑with‑you engagement that brings your brand blueprint to life through custom website design, aligned visuals, and guided implementation. This is our premium service, with clients typically investing from the low five‑figures for a full 360° transformation that includes website design, content guidance, and ongoing launch support.

Explore full details on our Services page

“View Services & Investment” → Services page

Client Results in Action

Here are a few ways we have applied the 360° Brand Alignment Strategy© to help clients show up online with more clarity, confidence, and conversions.

Case Study 1: Adam Ellison HVAC/R, Inc.

A commercial and residential HVAC‑R company needed to modernize a dated, text‑heavy website that no longer reflected its decades of expertise. We led them through our 360° Brand Alignment Strategy©, developed a cohesive brand identity, and designed a mobile‑first, conversion‑focused website. The new online presence communicates professionalism and trust, helps visitors quickly understand services, and supports a 35% increase in consultation requests compared to the prior year.

View full case studies →

Case Study 2: B.UNIQ Crafts, LLC (E‑Commerce Brand)

B.UNIQ Crafts, LLC came to us with an e‑commerce store that felt cluttered, confusing, and out of sync with the quality of its products. Using our 360° Brand Alignment Strategy©, we realigned the brand, clarified its positioning, and redesigned the online shop with simplified navigation and streamlined product pages and checkout. After launching the new site, B.UNIQ Crafts, LLC finally had an online store it felt confident promoting, and customers began spending more time browsing products, viewing multiple pages, and completing purchases with less friction.

Case Study 3: Service Firm

A growing professional services firm had a DIY website that blended into the crowd and generated few qualified inquiries. We clarified its niche, refined messaging, and redesigned the site to highlight core services and add a clear “Book a Consultation” path. The refreshed brand and website now attract better‑fit prospects who understand the firm’s value before the first conversation.

Case Study 4: Solo Consultant

A solo consultant wanted to move from low‑fee, ad‑hoc projects to premium engagements, but their website still positioned them as a generalist. We restructured their offers into a clear, premium service ladder and rewrote key pages around outcomes, not tasks. With a stronger brand story and streamlined booking flow, they began booking higher‑value projects that matched their expertise.

Case Study 5: Local Service Business

A local service business relied on referrals and an outdated site that did not reflect the modern, high‑touch experience clients received. We elevated the visual brand, designed a mobile‑first website, and added credibility markers such as testimonials, social proof, and clear service descriptions. The new online presence now supports referrals and gives prospective clients confidence to reach out.

The Values We Live By

Integrity & Trust

We prioritize honesty, transparency, and follow‑through in every engagement, so you can trust that our recommendations support your best interests.

Creativity & Innovation

We bring fresh ideas and thoughtful design to every project, pushing past the obvious to craft distinctive brand and website experiences.

Strategy + Accountability

We balance creativity with data and practical coaching so you implement, measure, and refine - not just collect ideas.

Prefer to Evaluate Your Brand First?

Download our free Stand Out Starter Kit to assess how well your current brand and website reflect the excellence of your leadership.

Ready to Align Your Brand with Your Leadership?

If you are ready for a brand and website that match the caliber of your work, let us talk. Every engagement starts with a complimentary 360° Brand Discovery Call to understand where you are now and what it will take to get you where you want to go.