Client: Adam Ellison HVAC/R, Inc.
Website: htps://adamellisonhvacr.com
Industry: HVAC/R Commercial and Residential Services
Project: Web Design And Branding Strategy
Objectives:
Adam Ellison HVAC/R, Inc., a small business heating, air conditioning, and refrigeration company, needed to modernize its dated website and branding to attract new customers in its competitive market effectively. With ambitious growth goals, they required a professional online presence that instilled trust, highlighted their expertise, and converted more leads.
Through a discovery session, I gained insights into Adam Ellison HVAC/R audience, services, differentiators, and visual preferences. We defined the strategic foundation for the brand identity and user-focused website redesign.
The brand identity phase involved creating a new logo mark and developing a vibrant color palette, evoking energy and reliability. Typography, iconography, patterns, and photography art direction created a cohesive visual language.
I mapped out an intuitive information architecture for the website with calls-to-action driving customers to convert. The responsive design beautifully incorporated on-brand elements while prioritizing speed and usability.
Adam Ellison HVAC/R has a modernized, visually compelling brand and website aligned with their goals. The cohesive branded experience conveys professionalism, trust, and industry leadership. Website performance metrics show increased mobile traffic, longer visit durations, and more consultation requests – a 35% jump from the prior year. The owner can more easily engage their local community with direct access to their active social channels. Adam Ellison HVAC/R is well-positioned for continued growth.
“Regina really listened to exactly what I wanted and created a website that truly reflects my industry and brand. Sales have increased thanks to the user-friendly online platform.” – Adam, Adam Ellison HVAC/R, Inc.
WHAT MAKES BRANDING TRANSFORMATION DIFFERENT
We bring fresh ideas and innovative solutions to every project, pushing boundaries to craft truly unique brand experiences.
We bring fresh ideas and innovative solutions to every project, pushing boundaries to craft truly unique brand experiences.
Building long-lasting client relationships based on transparency, honesty, and delivering on my promises is at the heart of how we operate.
While allowing space for creativity, we rely on data and analytics to make informed decisions and measure success objectively.
You can count on our dedication to going above and beyond, sweating the small stuff to exceed expectations.
We believe the best work arises from a collaborative partnership, bringing together our combined expertise and insights.
