Portfolio: Showcase of Our Creative Web Design Masterpieces

Hi, I'm Regina Rogers-Ellison.
I'm a certified website designer, brand strategist, and business coach.

I’ve combined strategic brand development with business coaching and stunning website designs to create transformational experiences that emotionally connect and compel action.

This portfolio showcases website designs, logos, client testimonials affirming exceptional service, blogs, my methodical design process, service offerings, and branding projects demonstrating cohesive brand expression across digital touchpoints. Explore how tailored design and branding elevate online presence and inspire customer action.

Hi, I'm Regina Rogers-Ellison.
I'm a website designer, brand strategist, and business coach.

I’ve combined strategic brand development with business coaching and stunning website designs to create transformational experiences that emotionally connect and compel action.

This portfolio showcases website designs, logos, client testimonials affirming exceptional service, blogs, my methodical design process, service offerings, and branding projects demonstrating cohesive brand expression across digital touchpoints. Explore how tailored design and branding elevate online presence and inspire customer action.

Process:
Through a discovery session, I gained insights into Adam Ellison HVAC/R audience, services, differentiators, and visual preferences. We defined the strategic foundation for the brand identity and user-focused website redesign.

The brand identity phase involved creating a new logo mark and developing a vibrant color palette, evoking energy and reliability. Typography, iconography, patterns, and photography art direction created a cohesive visual language.

I mapped out an intuitive information architecture for the website with calls-to-action driving customers to convert. The responsive design beautifully incorporated on-brand elements while prioritizing speed and usability.

Solution: Brand Identity

New professional logo representing heating & cooling
Color palette: Corn, Cobalt, Royal Blue, and Dodger Blue
Custom icons, geometric patterns
Branded photography art direction

Solution: Website Design

Mobile-first responsive design
Service descriptions highlighting expertise
Prominent contact forms and click-to-call
Integration of branded graphics and photography
Seamless connection to Facebook, Instagram, and LinkedIn for sharing tips, updates, and customer interaction

Results:
Adam Ellison HVAC/R has a modernized, visually compelling brand and website aligned with their goals. The cohesive branded experience conveys professionalism, trust, and industry leadership. Website performance metrics show increased mobile traffic, longer visit durations, and more consultation requests - a 35% jump from the prior year. The owner can more easily engage their local community with direct access to their active social channels. Adam Ellison HVAC/R is well-positioned for continued growth.

Client: Adam Ellison HVAC/R, Inc.
Industry: HVAC/R Commercial and Residential Services
Project: Website Design & Brand Strategy
Objectives:
Adam Ellison HVAC/R, Inc., a small business heating, air conditioning, and refrigeration company, needed to modernize its dated website and branding to attract new customers in its competitive market effectively. With ambitious growth goals, they required a professional online presence that instilled trust, highlighted their expertise, and converted more leads.

Process:
Through a strategy session, I gained insights into Adam Ellison HVAC/R audience, services, differentiators, and visual preferences. We defined the strategic foundation for the brand identity and user-focused website redesign.

The brand identity phase involved creating a new logo mark and developing a vibrant color palette, evoking energy and reliability. Typography, iconography, patterns, and photography art direction created a cohesive visual language.

I mapped out an intuitive information architecture for the website with calls-to-action driving customers to convert. The responsive design beautifully incorporated on-brand elements while prioritizing speed and usability.

Solution: Brand Identity

New professional logo representing heating & cooling
Color palette: Corn, Cobalt, Royal Blue, and Dodger Blue
Custom icons, geometric patterns
Branded photography art direction

Solution: Website Design

Mobile-first responsive design
Service descriptions highlighting expertise
Prominent contact forms and click-to-call
Integration of branded graphics and photography
Seamless connection to Facebook, Instagram, and LinkedIn for sharing tips, updates, and customer interaction

Results:
Adam Ellison HVAC/R has a modernized, visually compelling brand and website aligned with their goals. The cohesive branded experience conveys professionalism, trust, and industry leadership. Website performance metrics show increased mobile traffic, longer visit durations, and more consultation requests - a 35% jump from the prior year. The owner can more easily engage their local community with direct access to their active social channels. Adam Ellison HVAC/R is well-positioned for continued growth.

Process:
Through a discovery session, I gained insights into Adam Ellison HVAC/R audience, services, differentiators, and visual preferences. We defined the strategic foundation for the brand identity and user-focused website redesign.

The brand identity phase involved creating a new logo mark and developing a vibrant color palette that evokes energy and reliability. Typography, iconography, patterns, and photography art direction created a cohesive visual language.

I mapped out an intuitive information architecture for the website with calls-to-action driving customers to convert. The responsive design beautifully incorporated on-brand elements while prioritizing speed and usability.

Solution: Brand Identity

New professional logo representing heating & cooling
Color palette: Corn, Cobalt, Royal Blue, and Dodger Blue
Custom icons, geometric patterns
Branded photography art direction

Solution: Website Design

Mobile-first responsive design
Service descriptions highlighting expertise
Prominent contact forms and click-to-call
Integration of branded graphics and photography
Seamless connection to Facebook, Instagram, and LinkedIn for sharing tips, updates, and customer interaction

Results:
Adam Ellison HVAC/R has a modernized, visually compelling brand and website aligned with their goals. The cohesive branded experience conveys professionalism, trust, and industry leadership. Website performance metrics show increased mobile traffic, longer visit durations, and more consultation requests - a 35% jump from the prior year. The owner can more easily engage their local community with direct access to their active social channels. Adam Ellison HVAC/R is well-positioned for continued growth.

I have pursued a diverse educational and professional path as a polymath driven by a profound love for music, people, and lifelong learning. I hold a Master of Science in Administration and a Bachelor of Arts in Social Science, which provided me with a robust interdisciplinary foundation. Alongside my academic studies, I have developed specialized skills in training development, technical writing, website design, and brand strategy.
To expand my capabilities further, I have earned certifications as a Certified InfluencerSoft Specialist, Certified Professional Business and Life Coach, and Certified Energy Leadership Index-Master Practitioner. This breadth of expertise, combined with my polymathic nature and genuine curiosity, empowers me to thrive in dynamic, people-oriented environments. I am committed to leveraging my diverse skills and passions to serve others with empathy, creativity, and effectiveness.

I have pursued a diverse educational and professional path as a polymath driven by a profound love for music, people, and lifelong learning. I hold a Master of Science in Administration and a Bachelor of Arts in Social Science, which provided me with a robust interdisciplinary foundation. Alongside my academic studies, I have developed specialized skills in training development, technical writing, website design, and brand strategy.

To expand my capabilities further, I have earned certifications as a Certified InfluencerSoft Specialist, Certified Professional Business and Life Coach, and Certified Energy Leadership Index-Master Practitioner. This breadth of expertise, combined with my polymathic nature and genuine curiosity, empowers me to thrive in dynamic, people-oriented environments. I am committed to leveraging my diverse skills and passions to serve others with empathy, creativity, and effectiveness.

I have pursued a diverse educational and professional path as a polymath driven by a profound love for music, people, and lifelong learning. I hold a Master of Science in Administration and a Bachelor of Arts in Social Science, which provided me with a robust interdisciplinary foundation. Alongside my academic studies, I have developed specialized skills in training development, technical writing, website design, and brand strategy.
To expand my capabilities further, I have earned certifications as a Certified InfluencerSoft Specialist, Certified Professional Business and Life Coach, and Certified Energy Leadership Index-Master Practitioner. This breadth of expertise, combined with my polymathic nature and genuine curiosity, empowers me to thrive in dynamic, people-oriented environments. I am committed to leveraging my diverse skills and passions to serve others with empathy, creativity, and effectiveness.

My journey in technology began in 1998 when I was required to make a pivotal change in my career.

After a few weeks of demonstrating my leadership, creativity, and skills, the agency director placed me in charge of all the department's technical manuals, workflow designs, reports, and proposals.

This opened doors of opportunity for me to work independently with a team of Architectural Engineers, Developers, and Testers.

Consulting technology teams were people-focused, relied on equal parts of creativity and strategy, and required constant learning.

It was a perfect fit for me.

Next, I wrote the proposal to integrate technology in all Food Stamp sites throughout New York City. The workflow designs and manuals I created were foundational to the technology expansion throughout the largest social services agency - the NYC Human Resources Administration.

In 2006, I launched my consulting business as a technical writer and instructor. I taught small business owners how to respond to an RFP to win government contracts.

In 2009, I became a certified executive coach, which helped me, as a consultant, bridge the communication gap between technology and the end user and build website designs for my businesses.

I am a certified website designer, brand strategist, content manager, and executive coach.

Through my freelance work and creative projects, I'm constantly developing and fine-tuning the skills I need to become an expert web designer and brand strategist because technology constantly evolves.

My career dream is to collaborate with business owners who want to transform their brands to create an engaging and professional online presence to attract new clients and customers and achieve their business goals.

My journey in technology began in 1998 when I was required to make a pivotal change in my career.

After a few weeks of demonstrating my leadership, creativity, and skills, the agency director placed me in charge of all the department's technical manuals, workflow designs, reports, and proposals.

This opened doors of opportunity for me to work independently with a team of Architectural Engineers, Developers, and Testers.

Consulting technology teams were people-focused, relied on equal parts of creativity and strategy, and required constant learning.

It was a perfect fit for me.

Next, I wrote the proposal to integrate technology in all Food Stamp sites throughout New York City. The workflow designs and manuals I created were foundational to the technology expansion throughout the largest social services agency - the NYC Human Resources Administration.

In 2006, I launched my consulting business as a technical writer and instructor. I taught small business owners how to respond to an RFP to win government contracts.

In 2009, I became a certified executive coach, which helped me, as a consultant, bridge the communication gap between technology and the end user and build website designs for my businesses.

I am a certified website designer, brand strategist, content manager, and executive coach.

Through my freelance work and creative projects, I'm constantly developing and fine-tuning the skills I need to become an expert web designer and brand strategist because technology constantly evolves.

My career dream is to collaborate with business owners who want to transform their brands to create an engaging and professional online presence to attract new clients and customers and achieve their business goals.

My journey in technology began in 1998 when I was required to make a pivotal change in my career.

After a few weeks of demonstrating my leadership, creativity, and skills, the agency director placed me in charge of all the department's technical manuals, workflow designs, reports, and proposals.

This opened doors of opportunity for me to work independently with a team of Architectural Engineers, Developers, and Testers.

Consulting technology teams were people-focused, relied on equal parts of creativity and strategy, and required constant learning.

It was a perfect fit for me.

Next, I wrote the proposal to integrate technology in all Food Stamp sites throughout New York City. The workflow designs and manuals I created were foundational to the technology expansion throughout the largest social services agency - the NYC Human Resources Administration.

In 2006, I launched my consulting business as a technical writer and instructor. I taught small business owners how to respond to an RFP to win government contracts.

In 2009, I became a certified executive coach, which helped me, as a consultant, bridge the communication gap between technology and the end user and build website designs for my businesses.

I am a certified website designer, brand strategist, content manager, and executive coach.

Through my freelance work and creative projects, I'm constantly developing and fine-tuning the skills I need to become an expert web designer and brand strategist because technology constantly evolves.

My career dream is to collaborate with business owners who want to transform their brands to create an engaging and professional online presence to attract new clients and customers and achieve their business goals.s.

Featured Work

Featured Work

Featured Work

Website Designs

HVAC/R Mechanic

Price $500

Nonprofit

Price $500

Coaching/Consulting

Price $500

Website Designs​

HVAC/R Mechanic

Price $500

Nonprofit

Price $500

Coaching/Consulting

Price $500

Case Study: Website & Branding Designs

HVAC/R Mechanic

Price $500

Case Study: Website & Branding Designs

HVAC/R Mechanic

Price $500

Case Study: Website & Branding Designs

HVAC/R Mechanic

Price $500

Blog

Boost Your Online Business with Sales Funnels

Crafting Success: The Art of the Perfect Holiday Sales Funnel

Let Your Sales Funnel Handle the Load

Blog

Boost Your Online Business with Sales Funnels

Crafting Success: The Art of the Perfect Holiday Sales Funnel

Let Your Sales Funnel Handle the Load

Website Design, Brand Strategy, ​and Business Coaching Services

Website Design, ​Brand Strategy, and BusinessCoaching Services

Education

Education

Education

Career & Experience

Career & Experience

Career & Experience

Don't Hesitate To Contact Us

Don't Hesitate To Contact Us

Helping business owners create an engaging and professional online presence toattract new clients and customers through strategic branding and website designs.

LET'S CONNECT

Website Designs

Boost Your Online Business
with Sales Funnels

Let Your Sales Funnel
Handle the Load

Boost Your Online Business
with Sales Funnels

Let Your Sales Funnel
Handle the Load

Website Design, Brand Strategy,
and Business Coaching Services

Website Design, Brand Strategy, and BusinessCoaching Services

Helping business owners create an engaging and professional online presence to
attract new clients and customers through strategic branding and website designs.